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    I've read numerous posts, and most people are asking "How does this work?" "How do I make money?" And usually they attach a "Fast, Now, or Quick," in that last question. So I made a guide. This isn't about Auctioneer, or any of its features. This is simply how to read the Auction House market, and make a good, sound, MONEY-MAKING decision.

    There is no "trick." There is no miracle machine that does the work for you. If this is what you're looking for, turn back now.

    I am a professional NYSE trader, and I am an advisor to many firms on economics. I am going to remain anonomous for my own personal reasons, but I hope this following guide helps a little.

    One of the biggest questions I see is that everyone is lost on how to pick a winning choice. I’ll get to this later. Right now, you need to ask yourself if you have the patience to wait, the drive to stare at numbers for lengths of time, and that you LEARN from your mistakes.

    I’m going to make this a *quick* how to because I know how much you kids like to read. wink.gif




    What is Auctioneer?
    This is simply a program that allows you to take a “snapshot” of the current market prices. It is like taking a photograph of a running horse, when the photo is developed, you have a “freeze-frame” of what the horse looked like at that exact moment. The horse would have kept moving, just like the market will, after the snapshot. But, it will give you an understanding of what items are selling at what prices.
    Now, if you were to take 2 photographs of that horse, you could determine a few things, the direction it’s moving, the speed it’s traveling, and the distance. In terms of the market, you’ll know what prices are moving in what directions, and how far they might go.
    The more scans, or pictures, you have of the AH, the more information you’ll have to make the right decisions.

    I’m not going to dwell on Auctioneer. You can read about what its commands are and what everything means on other FAQ’s.

    -Where to start?
    I would say for almost any server everything is different, but one thing remains the same: Demand.
    Demand is what drives price. Now, without going back to Economics 101, I’ll try to give you a quick idea of what demand is, in WoW terms.
    Demand and Supply interact with each other to determine price. The higher the demand, and the less of supply equals the higher the price is going to be. Let’s take for instance a Krol Blade and Fadeleaves. Every (I know not every, just bear with me) Rogue wants these two items. Considering that both items have equal demand, the Quantity (supply) will determine the price. So, the numerous amounts of Fadeleaf you see on the AH, will not allow it to go skyrocketing into 300+gold for a few. But because of the rarity of a Krol Blade, it is possible to achieve such a high price.

    So a general good idea for starting off would be to play around with LOW cost, HIGH demand items.
    But what are these?

    -How to pick a winner!
    So now we understand that we need to have a Demand in order to sell items, but what items are high in demands?
    You’ll have to figure this out on your own. But ask yourself this:
    -What does a certain class need that you can get?
    Rogues need fadeleaf, Warriors need Valor armor. Etc… Don’t limit yourself to herbs, the more varied your portfolio, the more money you’ll make.

    -What is the current trend leading to?
    Is everyone on your server buying up Runecloth? Is it suddenly the new thing to have the Crusader enchantment (if so, what are the mats?)?

    -What do people spend money on?
    Enchants, Armor, Weapons, Patterns. Servers vary, but you have a good idea by watching your local Trade channel.
    Are you on a new server? This means there’s a lot of low level characters, which means the demand for lower level materials will be greater than in a server that is full of 60’s.

    And here’s a real good one:
    -What will the NEXT patch bring a demand to?
    When AQ opened up, the demand for Nature Resist BoE’s skyrocketed. What will the next patch bring?


    Ok. So you’re almost there. What have we learned so far? Well, we know that it’s smart to buy things that will sell. And we know how to determine what will sell. But I’m not about to send a level 10 into Felwood to farm Felcloth or Essence of Water. We’re going to keep you safe and sound in the auction house.

    -Starting small…
    Yes, we all have to do it. The more initial money you have, the easier it is to invest into the market, but aren’t all of our goals the same? TO MAKE MORE MONEY?! When you’re starting out small, you don’t want to go for big items. Your Mother has said it a million times: don’t put your eggs in one basket. So don’t put all your gold into one item, unless you KNOW you will sell it soon. Even then, it’s risky.
    But look for items that are still in demand, even if you’re on a server with a lot of 60’s, chances are that they have alts, and those alts need low level materials to level professions to 300.
    I have faith, you’ll come up with a few items. You only need to stay small until you think you can move up in the world. I don’t need to tell you that if you can’t afford a Ferrari, you can’t afford a Ferrari. You know your limits, don’t extend them.

    -A quick note about long patience…
    Patience goes a LONG way. If you have something that the market is currently selling for less than you bought it for, or less than you want it to, don’t get rid of it. A big mistake that I see a lot of guys make is that they get rid of their stock for something less than they paid for it.
    Look. If it sinks below market value, it sinks below market value. All this means is that the item you have is currently selling for less. It doesn’t mean YOUR item is worth less, it just means you’ll have to wait until the market comes back up, or until someone (like you!) manipulates the market. Patience, we’ll get to that later too.
    -Selling and those m.f-ing Taxes.
    Yes, only two things in life are certain… Death and Taxes.
    Taxes for the AH hunter take the form of Deposits to the AH.
    This is the amount you pay to the AH to have your item posted. The reason this is important is because you never want your Deposits to exceed the final price of the Item.
    If you’re selling 1 Peacebloom for 5 silver, and it costs you 30 silver to post it, you are losing 25 silver.
    This isn’t a problem when you get to high paying items. But, it can be a bother.
    Even if you’re trying to sell Runecloth for 1 gold a stack, and it costs you 10 silver every time you post it. And you post it 10 times without a sale, it has cost you 1 gold so far. So here you either need to raise the price, resort to the Trade channel, or just vendor it.
    Just be aware of it. Some items have high deposits.

    -Time can be your friend.
    Different times during the day will yield different returns. This means you want to sell items during peak hours, and BID (not buy out) during the off.
    So if it is 4pm, and peak hours are from 6pm-10pm, and it’s a high demand item, try to post it with the auction ending in 8 hours. This will lower the deposit, and give you a higher return profit.
    Likewise, if you’re attempting to win an item through bidding, try to put your bid on it when other won’t be. Is it dead quiet on your server at 6am? Good. Do your shopping then.

    Alright, down with the boring stuff, on to the FUN STUFF!
    What could be more fun that making money? (Well besides 2 shotting mages…)
    So how do we do this?
    We need to use all the information possible to predict what is going to sell for a higher price than what you bought it for?

    -Making sure your things sell… The Snake oil salesman.
    If you’re not controlling the market, you need to manipulate the best you can. This can be done by creating a competition. Even if the competition you’re posting is minute, it will encourage people to buy your items over the others.
    Determine a % that you’re willing to undercut the market prices. And sell all your items that pose competition in that manner.


    -Bank on the idiots.
    -Alright, so you got your auctioneer scanning, you’ve been cruising the AH for a while now. And suddenly you notice something about Large Brilliant Shards… The first three are listed as 3gold bid/ 4gold buyout. And suddenly there’s one with a buyout of 2gold. BINGO! Xiaoxaioxxx made a mistake by posting his LBS for less than the market value! His loss is now your gain. You just made 2 gold (assuming the market allows it to sell for 4 gold) by walking from the AH to the mailbox and back.

    -Another way is to bid on items. A lot of people make the mistake of putting up high cost items without changing Blizzards suggest start bid. This means that sometimes you’ll see Shadowcraft Bracers with a buyout for 25 gold, but a beginning bid of 2gold. Use your Auctioneer to determine what auctions are a nice, low bid and have a SHORT (30minutes or less) auction timer.

    -Backing the market into a corner… then taking advantage of it.
    In real life, owning the entire market is illegal. Can anyone tell me what this is called? Anyone? Yes, you in the back with the eye patch!
    “A monopoly, yaaarg!”
    Exactly.
    A monopoly is when someone or a business owns the entire market it is involved in. The reason they are illegal (well, one of the reasons, that relates to this) is because in a monopoly the owner controls price. Thankfully WoW’s AH does not pertain to real laws and GAAP, and all that stuff in-between.
    So how do we create a monopoly? There’s two parts to this.
    We first we need to buy EVERYTHING. Then we raise the price to what we *think* people will pay for it. Once again, the Krol Blade and Fadeleaf scenario, if you buy all the Fadeleaf, and put it at Krol Blade prices, no one will buy it. Trust me.
    Secondly, after everything is back on the AH with its nice, new, inflated price; we now need to defend them. This means buying out competition. 9 times out of 10, competition will try to post their items at a lower cost, this is good for you. Can anyone tell me why?
    That’s right, we want to bank off idiots! The competition is putting their items UNDER the NEW (***your***) market price. So buy them, and re-list them at your price. The other 10% will post their items over market price. This is a wonderful thing, this will push buyers to your items instead.

    (Hey, try getting some of your friends into this, and dominate a market for a weekend…)

    ENCHANTRIX… the new love of my life…
    Going back to banking on idiots. Enchantrix is an addon that will scan the AH for items that will disenchant into more valuable items. This happens a lot on my server. A lot of cheap looking green items end up yielding 300-400% of what I bought them for, just because I DE’d them (into something that had more of a demand). When ever you search for items that are below market value, search for these too.


    Finally, my secret weapon… pens and paper ready? This is the biggest money maker I have…

    Have fun. If you aren’t having fun, there’s no point in all of this.
    If you can’t get fired up about making money, then you need to go find something else to do.
    You’re right! I didn’t say it was easy. But does ease matter for anything worth working for? Hell no! If this wasn’t a challenge, then everyone would be doing it. And you don’t want that!!! THAT INCREASES COMPETITION!!!
    By the way, if you’re reading this, you agree not to use these tactics on Magtheridon USA, Alliance server. wink.gif

    This isn’t a guide to make you a pro-auctioneer. This is to allow people with no knowledge to a level of know knowledge. This will make you ready to become better. I wrote this to help out all those kids who think that the market is some mysterious beast that could go in any direction. It’s not, and it is tamable. And the amount of money you make is based on your ability to dedicate to the market, knowing the market inside and out, and every once and a while catching a breeze of good luck.

    Remember,
    Have fun! Good luck! And Happy Hunting!


    though I'm attempting to remain in the dark...
    your feedback is greatly appreciated. smile.gif
    I don't lurk on this message board, so PMs will probably go ignored... Posting here is your best bet, and it boosts my ego smile.gif

    Thanks all,
    "Drew"
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      CommentAuthorNdlovu
    • CommentTimeSep 13th 2006
     
    Great post! I recommend that it be wikied or stickied or something.
  2.  
    Stickyed
    • CommentAuthorRothmic
    • CommentTimeJul 30th 2007
     
    Good guide. An important thing is to keep your head about you. There are people who will try to manipulate the auction prices, so it's always a good thing to do a reality check to make sure what price you're buying for makes sense.

    A small correction, dominating a market is called "cornering a market", not a monopoly. In an efficient market, this strategy should actually yield no profit. WoW, however, is far from an efficient market, and many people claim to have cornered markets.
    • CommentAuthortrav
    • CommentTimeSep 24th 2007 edited
     
    Kids eh? Assumption eh? You do know what assumptions do?
    I am 60 years old and I don't mind reading and looking at numbers - heck I went through the Navy Nuclear Power Program way back in the ought and 60s and rode three subs. Lots of numbers and reading involved. :tooth:
    So there :wink:
    trav
    • CommentAuthorelusif
    • CommentTimeOct 2nd 2007
     
    Made 1000g from level 30-40 without this guide and not employing these techniques so with this knoledge I guess the sky's the limit now! Started on a new server so I no longer have that much gold on my level 10 but when I do I can't wait to start manipulating the market!
    • CommentAuthorMr. Wizard
    • CommentTimeNov 29th 2007 edited
     
    I'm displeased with the recent changes to Auctioneer that make it slow/difficult and almost impossible to scan for items being sold at Buyout at a certain percent below market price yet that are selling for at least some given amount. I want to be able to scan for items that are under-priced by 67% yet are selling (at market price) for at least 3g. I used to be able to do that easy with Auctioneer and made many large profits via arbitrage. Now Auctioneer seems to have been nerfed. It takes forever to use and returns much less in the way of concise & useful info. :-(

    Plz bring back the good 'ol style of Auctioneer!

    Ourgon
    • CommentAuthorRockSlice
    • CommentTimeNov 29th 2007
     
    Mr. "Wizard",

    I am extremely sorry your "make money" button has been broken.

    Please read the FAQs and various stickied threads before complaining next time.
    • CommentAuthortestleK
    • CommentTimeNov 30th 2007
     
    Posted By: Mr. WizardI'm displeased with the recent changes to Auctioneer that make it slow/difficult and almost impossible to scan for items being sold at Buyout at a certain percent below market price yet that are selling for at least some given amount. I want to be able to scan for items that are under-priced by 67% yet are selling (at market price) for at least 3g. I used to be able to do that easy with Auctioneer and made many large profits via arbitrage. Now Auctioneer seems to have been nerfed. It takes forever to use and returns much less in the way of concise & useful info. :-(

    Plz bring back the good 'ol style of Auctioneer!

    Ourgon


    This whole post seems to be reluctance to change syndrome. From what I can see what you are asking for is doable in aadv. Not sure what your complaining about thats missing?
    •  
      CommentAuthordinesh
    • CommentTimeNov 30th 2007
     
    the search tab.
    •  
      CommentAuthormeridun
    • CommentTimeNov 30th 2007
     
    Sorry, I've been making about 500-750g a day using Auc-Advanced and it's new features, in FAR less time than it took with older version. My "Make Money" button is working just fine.
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      CommentAuthormeow
    • CommentTimeNov 30th 2007
     
    Posted By: Mr. WizardPlz bring back the good 'ol style of Auctioneer!


    ask Blizzard to stop changing the game code :P
    somehow I don't think that is going to happen
    • CommentAuthorpitman9
    • CommentTimeMar 14th 2008
     
    Posted By: testleK
    Posted By: Mr. WizardI'm displeased with the recent changes to Auctioneer that make it slow/difficult and almost impossible to scan for items being sold at Buyout at a certain percent below market price yet that are selling for at least some given amount. I want to be able to scan for items that are under-priced by 67% yet are selling (at market price) for at least 3g. I used to be able to do that easy with Auctioneer and made many large profits via arbitrage. Now Auctioneer seems to have been nerfed. It takes forever to use and returns much less in the way of concise & useful info. :-(

    Plz bring back the good 'ol style of Auctioneer!

    Ourgon


    This whole post seems to be reluctance to change syndrome. From what I can see what you are asking for is doable in aadv. Not sure what your complaining about thats missing?


    I think I have the same problem as the OP. I like the feel of AAdv very much, but for the life of me I can't figure out how to sort thru the auctions. You used to be able to scan the auctions and then look at all of the ones that were a certain quality that would generate a certain minimum profit both in terms of percentage and gold. For example, you might select rare and better items that would generate a profit of at least 30% with a 5g minimum profit.

    I'm pretty darned sure it's me, but I haven't been able to find documentation on how to do that now. I suspect it's in Bottom Scanner, but it looks like that's more real time rather than what can I buy at this moment.
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      CommentAuthordinesh
    • CommentTimeMar 14th 2008
     
    the search tab for AA is in the works still. until then, the real time BTM is the only way to do it.
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